bla.training – Training is Over Rated

Unlocking Results is Guaranteed*

*Achieving a personal best in our sportswear is practically a given. If you don’t hit a PB, we take no responsibility—maybe try training less next time.

It started with fun, and this is who we are

On the 18th May 2024, we had our first pair of socks being tested in a real race scenario. The outcome was expected: a massive PB by budding Maltese National Athlete Julian Zarb. It happened to be his lucky birthday, and coupled with our lucky socks, Julian smashed his personal best.

The stars had aligned, and it was time to introduce to the world a sock brand that bets on luck more than it does on skill.

Countless personal bests have been broken since then. Others have not succeeded, but we do not mention those.

Our philosophy is to put in more fun, more funK, in sport, because athletes deserve to enjoy it too.

Our partnerships have spread wide across the Maltese sports landscape. We conquered the National Championships with so many athletes (Neil Brimmer, Dario Mangion, Julian Zarb, to mention a few!), we went to the Athletics Championships of the Small States of Europe with Janet Richard, we went to the Olympic Games in Paris with the one and only Beppe Grillo, and we also went to Pero for the U20 World Championships with Matthew Galea Soler.

We look forward to accompanying you to your next success.